Why Frittu exists
It started with the same problem everyone has on a Wednesday night.
What is Frittu?
Frittu is an iOS and Android app that scans your fridge, pantry, or grocery bags using AI — and turns whatever ingredients you have into personalised recipes in under 60 seconds. You photograph your food, Frittu identifies every ingredient using computer vision, and generates recipes filtered by your cuisine preferences, dietary needs, allergens, fitness goals, and how much time you have to cook.
I'd open the fridge, stare at half a broccoli, some leftover chicken, eggs, and a few things I couldn't identify anymore. I'd open a recipe app, browse for 20 minutes, find nothing that matched what I had, and order UberEats.
Every. Single. Week.
The problem wasn't motivation. It was friction.
Recipe apps are built around recipes — beautiful photos, curated collections, trending meals. But they start with the food, not with what you have. That's backwards for most weeknight cooking.
Frittu starts with your fridge. Point your phone, confirm what's there, get recipes that actually use what you have. It sounds simple because it should be simple.
“Not another recipe library. An intelligent kitchen assistant.”
Why allergen safety matters here
AI vision isn't perfect. It can misidentify an ingredient, especially in a messy fridge or a sealed package. For most people, that's annoying. For someone with a nut allergy, it could be dangerous.
That's why Frittu has a mandatory confirmation step before every single recipe generation. You always see what AI detected, fix any mistakes, and confirm. Your allergen profile is included in every prompt — not just at setup, but every scan, every time.
Built by one person
Frittu is built in Australia. No VC funding, no growth team, no dark patterns trying to extract more time from you than the app is worth.
The goal is simple: a genuinely useful app that earns its place on your phone — one that helps you cook smarter, eat well, and waste less.
Questions? support@frittu.app